Yan, Lo Sheung
December 2004
Media: Asia's Media & Marketing Newspaper;12/3/2004, p32
The article presents information on various television advertisements. It's a crazy proposition, treating cock-roaches like your family or using Zoro Zoro to eliminate them. After seeing so many ads in the same category, it's a very refreshing piece of creative. It might be a good ad to sell cock-roaches as pets. The stories are not natural, thus the emotions are not real. Aviva Cofca:' An insurance company offers you protection from any accident. The only criticism is, how come the styling of the' corporate guy' in every ad related to finance and commerce is always the same in Hong Kong?


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