TITLE

Paradies "Read & Return" Program Less Than Meets The Eye

PUB. DATE
December 2004
SOURCE
Book Publishing Report;12/13/2004, Vol. 29 Issue 48, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Atlanta-based Paradies Shops Inc., the airport store chain that operates news-stands, book-stores and gift-shops at 61 U.S. airports, is seeking to boost customer loyalty with a promotion dubbed "Read & Return." The program allows buyers, who pay the full retail price of books, to return the book at any Paradies store and receive half the retail price. The company rolled the program out at 11 of its 19 book-stores about a year ago before expanding it a few weeks ago to all 19 of its bookstores and its 206 news-stands.
ACCESSION #
15406744

 

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