AAP: October Tough For Religious Category -- Returns Up 39.2%

December 2004
Book Publishing Report;12/13/2004, Vol. 29 Issue 48, p3
Trade Publication
This article reports that according to the latest monthly sales report from the American Association of Publishers, sales of religious titles, considered by most the star performer of the trade book industry, took a serious beating in the month of October 2004. Sales of religious books, which grew 11.2% in September 2004, shrank 23.9%, falling from $49.2 million in October 2003 to $37.5 million in October 2004. Returns were up a striking 39.2% for the month while every other segment posted improved or flat returns.


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