TITLE

Hyperion Plans More ABC Tie-Ins And Fiction In 2005

PUB. DATE
December 2004
SOURCE
Book Publishing Report;12/13/2004, Vol. 29 Issue 48, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that New York-based publishing firm, Hyperion, will continue to take as much advantage of its relationship with the company ABC Daytime Television's network as it can heading into 2005. ABC had ratings success with its December 5, 2004 airing of the TV movie based on Mitch Albom's book "The Five People You Meet In Heaven," which plugged the book at the end of the movie. According to Bob Miller, president of Hyperion, without the cross-promotion of the movie, the book probably would have sold 300,000 to 500,000 during the holiday season, but with the movie, the company shipped 800,000 copies of the book in the month of November 2004.
ACCESSION #
15406708

 

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