TITLE

Temporary position

AUTHOR(S)
Hosea, Maeve
PUB. DATE
December 2004
SOURCE
In-Store;Dec2004, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the increasing popularity of temporary point of purchase marketing and merchandising campaigns in retail trade in Great Britain, as of December 2004. Challenges faced by Line Packaging & Display in a recent marketing campaign for Kit Kat Kubes from Nestlé; Main purpose of point of purchase marketing and merchandising tools.
ACCESSION #
15385325

 

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