Reinforcing Your Brand

Corsi, Stephen
December 2004
Mortgage Banking;Dec2004, Vol. 65 Issue 3, p68
Reports that wholesale lending is a business that could benefit from brand management. Prospects in the mortgage industry; Steps taken by the First Franklin Financial Corp. to make sure that sure mortgage brokers send it nonprime deals; Need for a branding campaign that integrates the marketing message and the company's employees.


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