TITLE

Reinforcing Your Brand

AUTHOR(S)
Corsi, Stephen
PUB. DATE
December 2004
SOURCE
Mortgage Banking;Dec2004, Vol. 65 Issue 3, p68
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that wholesale lending is a business that could benefit from brand management. Prospects in the mortgage industry; Steps taken by the First Franklin Financial Corp. to make sure that sure mortgage brokers send it nonprime deals; Need for a branding campaign that integrates the marketing message and the company's employees.
ACCESSION #
15373514

 

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