TITLE

Targeting the shoppers

PUB. DATE
February 1999
SOURCE
Progressive Grocer;Feb99, Vol. 78 Issue 2, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the targeted marketing efforts of Brodbeck Enterprises, operator of eight Dick's supermarket. Use of greeting cards to express appreciation to customers; Continued involvement with planet U; Relaunch of a shopping list that Brodbeck tested with the Relationship Marketing Group.
ACCESSION #
1536777

 

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