TITLE

Tackling technology

AUTHOR(S)
WEINSTEIN, STEVE
PUB. DATE
February 1999
SOURCE
Progressive Grocer;Feb99, Vol. 78 Issue 2, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the issues of data mining and how to use existing data more effectively being faced by supermarkets in the 21st century. Reasons for the issue; Reason companies are looking at consumer-specific marketing to cut the cost of doing business; Forecasts for frequency loyalty cards; Importance of product affinity and profitability.
ACCESSION #
1536776

 

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