Adding dignity to women's sports

Cuneo, Alice Z.
February 1999
Advertising Age;2/8/1999, Vol. 70 Issue 6, ps12
Trade Publication
This article presents information on the role of Rene Cournoyer at advertising agency Goodby, Silverstein & Partners. Cournoyer is one of two women in the agency with the rank of associate partner. She has worked with executives at sportswear company NIke to target young women and create campaigns that give dignity to women's sports and suggest female empowerment. Cournoyer initially planned a career as a sports journalist. However, when she was relegated in college to covering women's golf, she switched to advertising.


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