Rugged Land Scores Touchdown With Favre

December 2004
Book Publishing Report;12/6/2004, Vol. 29 Issue 47, p5
Trade Publication
This article reports that Rugged Land Books, the publishing company created by former Doubleday book editor Shawn Coyne in 2001, has published Favre, the heavily illustrated autobiography of Green Bay Packers quarterback Brett Favre that was co-written with Chris Havel and Favre's mother, Bonita Favre. Rugged Land, which publishes about 14 hardcover books per year, handled the production of the book, while the NFL did much of the national publicity through NFL.com and AOL, as well as promoting the book on FOX and CBS on the crawl during Packer's games.


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