TITLE

PLAYING AGAINST THE AVERAGES

AUTHOR(S)
Kent, Steve
PUB. DATE
November 2004
SOURCE
Progressive Grocer;11/15/2004, Vol. 83 Issue 17, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the steps in a consumer-centric category review. Category definition; Demand clustering; Assessment of store clusters; Implementation of marketing and merchandising strategies.
ACCESSION #
15365073

 

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