Beyond the category

Tarnowski, Joseph
November 2004
Progressive Grocer;11/15/2004, Vol. 83 Issue 17, p30
Trade Publication
Focuses on the recommendations of Mike Terpkosh, director of category management development and retail pricing for Minneapolis, Minnesota-based Supervalu, for his category managers regarding aisle management. Reason of consumers for not visiting the entire store during shopping; Limitation posed by traditional category management; Advantage of the shift from category to customer based principles.


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