All the right answers

Tarnowski, Joseph
November 2004
Progressive Grocer;11/15/2004, Vol. 83 Issue 17, p24
Trade Publication
Focuses on the advantages of the Category Business Planner computer program application from ACNielsen to the practice of category management in the retail industry. Function of the Retailer-endorsed Definition of the Hierarchy offered by the application; Improvements experienced by Minneapolis, Minnesota-based Supervalu according to executive Mike Terpkosh; Information on the ACNielsen Answers portal.


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