Putting the 'manager' in category management

Tortola, Jane Olszeski
November 2004
Progressive Grocer;11/15/2004, Vol. 83 Issue 17, p16
Trade Publication
Discusses the insights of Donna Frazier, vice president and category management specialist at MRI Sales Consultants of San Antonio, Texas on category management in the food industry. Information on the task of category managers to maximize sales; Requirements for a national account category management; Description of the job.


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