TITLE

Putting the 'manager' in category management

AUTHOR(S)
Tortola, Jane Olszeski
PUB. DATE
November 2004
SOURCE
Progressive Grocer;11/15/2004, Vol. 83 Issue 17, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the insights of Donna Frazier, vice president and category management specialist at MRI Sales Consultants of San Antonio, Texas on category management in the food industry. Information on the task of category managers to maximize sales; Requirements for a national account category management; Description of the job.
ACCESSION #
15365067

 

Related Articles

  • THE SEARCH FOR INSIGHT. Major, Meg; McTaggart, Jenny // Progressive Grocer;11/15/2003, Vol. 82 Issue 17, p10 

    Details a roundtable discussion by food industry executives about category management. Development of category management since its inception in 1980s; Expectation on the expansion of the concept of category management to include aisle management, day-part management and occasion management;...

  • Advance Career Options with CatMan Training.  // Progressive Grocer;Apr2011, Vol. 90 Issue 4, p57 

    The article offers insights from Donna Frazier of Category Management Association (CMA) about category management training. According to Frazier, several consumer packaged goods (CPG) firms create in-house coursework and expect their employees to progress through a rigorous curriculum over the...

  • 4th MAXIMIZING DELI SALES REPORT.  // Meat & Deli Retailer;May2008, Vol. 7 Issue 4, p19 

    The article offers information on the 4th maximizing deli sales reports. It presents various merchandising strategies from several company executives and market analysts, that aim to respond the changing shopper dynamics. It provides brief informations on merchandising activities that occurring...

  • Jefe de administración de ventas. BARRILERO, RAFAEL // Capital Humano;Jan2010, Vol. 23 Issue 239, p134 

    No abstract available.

  • Jefe de compras. BARRILERO, RAFAEL // Capital Humano;Jan2009, Vol. 22 Issue 228, p130 

    The article presents a job description for a head of sales position. The duties of the position, education and skills required, and average compensation and benefits are noted. The position involves the coordination of sales programs and requires a bachelor's degree in economics or business...

  • Job description can help measure productivity. Fiertag, Howard // Hotel & Motel Management;10/17/94, Vol. 209 Issue 18, p14 

    Discusses the importance of job descriptions in measuring sales productivity. Standards and methods to monitor work time; Measurement of actual revenue created by sales; Examination of the strengths and weaknesses of the sales department; Problems that affect the closing of sales; Training of...

  • Win Big in Sales. Jackson, Scott // Sales & Service Excellence Essentials;Nov2013, Vol. 13 Issue 11, p23 

    The article focuses on the job description of a sales person which involves the identification of best sales opportunities for a product or service, understanding the needs of the marketplace and gaining access to the political landscape of the company. It offers suggestions to gain sales...

  • Who Are These People?  // Superintendent;Jul2014, p16 

    An interview with GenNext sales director Tim Brink is presented. When asked about his daily job, Brink mentioned that he starts his day with having a cup of coffee while evaluating research results and sales figures. He added that camaraderie among superintendents should be valued by golf...

  • LZ/Rau Consultants Gehalts-Check.  // Lebensmittel Zeitung;3/7/2014, Issue 10, p62 

    The article offers a job description of production & technology manager in the food industry.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics