TITLE

Miller, Univision partner in big media deal

PUB. DATE
November 2004
SOURCE
Progressive Grocer;11/15/2004, Vol. 83 Issue 17, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the deal of beer manufacturer Miller Brewing Co. with Spanish-language media company Univision Communications Inc. in November 2004 to assemble a three-year-cross-platform advertising and marketing project. Outlets of Univision on which on-air advertisements will be incorporated; Advantage of the deal to Miller according to Luis Altuve, Miller director of multicultural marketing.
ACCESSION #
15365064

 

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