Marketing Tricks Morph Into Carrier Tool

Marek, Sue
December 2004
Wireless Week;12/15/2004, Vol. 10 Issue 25, p24
Trade Publication
Focuses on the use of mobile marketing techniques by wireless operator and brands in the U.S. in engaging customers to use new services. Campaigns that helped increase text-messaging usage; Promotion by mobile marketing firm Enpocket of the wireless application protocol service of mobile service provider Orange; Services offered by Vodafone in its re-launched Vodafone live! service; Challenge posed by the marketing of multimedia messaging services.


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