December 2004
Adweek;12/6/2004, Vol. 45 Issue 46, p4
Trade Publication
This article presents news briefs related to advertising. Salty sea air and splashing waves are the setting for Long John Silver's Inc.$40 million "Get coastal" 2005 campaign, set to break December 27, 2004. It is the first effort from Omnicom's Element 79 Partners in Chicago, Illinois. Publicis' Zenith Media in New York has been invited back into J.P. Morgan Chase & Co.'s $300 million media buying and planning review, replacing IPG's Initiative in New York, which has dropped out, sources said. Zenith was cut after the semifinal round, but now becomes one of three finalists in the search, which follows the merger of Bank One and Chase.


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