TITLE

Ear to the ground, car maven teaches Ford, dealers to listen

AUTHOR(S)
Halliday, Jean
PUB. DATE
February 1999
SOURCE
Advertising Age;2/8/1999, Vol. 70 Issue 6, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the job of Janet Klug at automobile company Ford Motor Co. Klug has been marketing communications manager at the company since June 1998. She directs a national advertising budget of more than $500 million and oversees regional markets. One of the first things she did in her new job was meet with the top 20 dealers from each region. Meanwhile, Klug worked for 13 years at advertising agency Leo Burnett USA. Klug says that her ability to listen is an important part of her job.
ACCESSION #
1536226

 

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