The value equation

Conran, Sebastian
December 2004
Engineer (00137758);12/10/2004, Vol. 293 Issue 7665, Special Section p20
This article reports that by using automated manufacturing methods several products can be manufactured. As a product design studio its principal activity is to create successful merchandise for manufacturers to produce simply, retailers to sell profitably and people to enjoy using. It is a competitive world. Not only is there a plethora of products for people to choose from, but there are also plenty of good designers vying for the task of creating them. The designers' task is to maximize the primary value of desire, and to thereby positively influence the price-driven one. It could be argued that value is the engine of trade. Without it there is no profit, and without profit a business will die. INSET: COMPANY CV.


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