A study in design practicality

December 2004
Engineer (00137758);12/10/2004, Vol. 293 Issue 7665, Special Section p14
This article reports that if Great Britain is to forge a closer partnership between its engineering and product design communities, the best place to do it is at the start of their respective careers. Professor David Wright, subject leader for Brunei Design at Brunei University, said a relentless focus on the practical alongside the theoretical can produce designers and engineers who speak the same language. The university, recognized as one of Great Britain's strongest design centres, works with the likes of Dyson, Nokia and the Gillette Advanced Technology Centre. Wright said that when he picks up the phone to Dyson, there's a good chance one of their graduates will be on the other end. Brunei's various industrial and product design programmes have a strong workshop-based engineering focus alongside the more theoretical. academic work.


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