The importance of being user-friendly

December 2004
Engineer (00137758);12/10/2004, Vol. 293 Issue 7665, Special Section p8
This article reports that SunCorp, a Hong Kong-based manufacturer of digital cordless phones to brands such as British Telecom PLC, hired Alloy in a bid to boost its share of the European market. The product design agency looked at issues including SunCorp.'s manufacturing capabilities, its target market and the preferences of consumers across Europe. Gus Desbarats, chairman of Alloy, a well-known Great Britain-based product design manufactured by agency, said that it soon became clear that by seizing control of the design of its phones rather than simply manufacturing handsets specified by its customers, SunCorp. that could reap a double benefit.


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