Why design should matter

December 2004
Engineer (00137758);12/10/2004, Vol. 293 Issue 7665, Special Section p4
This article focuses on Richard Eisermann who is design and innovation director at the Design Council. The Council is running campaigns in both the manufacturing and technology sectors in a bid to persuade the British companies that good design makes business sense, and is far more than the window dressing label it still attracts from some quarters. Eisermann admitted that design attracts any amount of definitions, but described it as the creative process by which economic, social and aesthetic value is first imagined, then shaped and finally embodied in a meaningful, desired outcome. Put another way, design is fundamental to the process of developing, making and selling a product.


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