TITLE

Making the case for design that works

PUB. DATE
December 2004
SOURCE
Engineer (00137758);12/10/2004, Vol. 293 Issue 7665, Special Section p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the world of industrial product design. The Design Council, which promotes the value of good design to the British economy. Product designers tell that what they do and why they think it matters. This article also shows that how designers and production-focused development engineers work together to bring a new electronic device to the market. of brand design in the unlikely setting of the bearings industry. Several number of common themes emerge. One is that the design community is convinced that engineering-led industries cannot afford to ignore it. Bad design equals bad business, and can undo any amount of good technical work by the engineering team. Another constant refrain is that whatever type of product engineers are developing, one ignores the needs of the end-user at their peril. Losing sight of how users want products to look, feel and operate long after they have left the assembly line can turn an engineering triumph into a commercial flop.
ACCESSION #
15359139

 

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