Making the case for design that works

December 2004
Engineer (00137758);12/10/2004, Vol. 293 Issue 7665, Special Section p3
This article focuses on the world of industrial product design. The Design Council, which promotes the value of good design to the British economy. Product designers tell that what they do and why they think it matters. This article also shows that how designers and production-focused development engineers work together to bring a new electronic device to the market. of brand design in the unlikely setting of the bearings industry. Several number of common themes emerge. One is that the design community is convinced that engineering-led industries cannot afford to ignore it. Bad design equals bad business, and can undo any amount of good technical work by the engineering team. Another constant refrain is that whatever type of product engineers are developing, one ignores the needs of the end-user at their peril. Losing sight of how users want products to look, feel and operate long after they have left the assembly line can turn an engineering triumph into a commercial flop.


Related Articles

  • WHAT MAKES A WINNING PRODUCT? Drummey, Deirdre Marie // Design News;3/25/91, Vol. 47 Issue 6, p154 

    Reports that members of "Design News" periodical's Engineers Council analyze the factors that make for success in product design. Filling a customer need; Exceeding customer expectations; Showing design simplicity; Seeking serendipity; Keeping the edge; Forming a team; Starting with a blank...

  • New Product Introduction: Timing, Design, and Pricing. Klastorin, Ted; Tsai, Weiyu // Manufacturing & Service Operations Management;Fall2004, Vol. 6 Issue 4, p302 

    In this paper, we consider the case when two profit-maximizing firms enter a new market with a competing product that has a finite (and known) life cycle. Both firms make design decisions simultaneously without information about the other firm's decisions. The order of entry is a function of the...

  • Managing Product Definition in High- Technology Industries: A Pilot Study. Bacn, Glenn; Beckman, Sara; Mowery, David; Wilson, Edith // California Management Review;Spring94, Vol. 36 Issue 3, p32 

    The article looks at research on product design and development processes within high technology industries. The author presents empirical findings from a study on product definition within six large U.S. corporations engaged in the development and production of electronic systems products. The...

  • Identifying product shape relationships using principal component analysis. Orsborn, Seth; Boatwright, Peter; Cagan, Jonathan // Research in Engineering Design;Feb2008, Vol. 18 Issue 4, p163 

    Product forms with multiple features, like automobiles, have traditionally accepted feature definitions and relationships between those features. These relationships drive how the product is created by focusing on expected, and accepted, feature development to push the form outside the...

  • The Impact of Organisational Characteristics on the Outcome of New Product Development Projects In Singapore-based Firms. Yap Chee Meng; Foo Say Wei; Wong Pob Kam; Singh, Manjit // Singapore Management Review;Jan1998, Vol. 20 Issue 1, p25 

    The article focuses on the impact of organizational characteristics on the outcome of new product development projects in Singapore-based firms. Firms in Singapore face the pressure of developing competencies in new product development as they transit from a purely manufacturing and assembly...

  • Classic packaging design will prevail in the next century.  // Marketing News;9/26/88, Vol. 22 Issue 20, p21 

    The article predicts the role of classic packaging design in the acceptance of newly-launched products. A trendy design of product packaging can maintain the staying power of a product in the marketplace. Some example of classic product designs are vanilla and chocolate ice cream and Coca-Cola...

  • Applying common sense to DFM.  // Machine Design;9/8/2011, Vol. 83 Issue 15, p6 

    The article discusses Design for Manufacturing (DFM), techniques which were developed to simplify production, improve products, and lower manufacturing costs. The article says that some technical managers require that DFM be used throughout the design process, which could slow new product...

  • Web-service-based parametric design reuse for parts. Yi Xu; Li-Chen Hu; Wei Zeng; Bo Jin // International Journal of Advanced Manufacturing Technology;Apr2010, Vol. 46 Issue 5-8, p423 

    Design reuse of parts plays an important role in product design. In this study, we present a parametric design reuse framework for parts design based on web service. The proposed framework borrowed the ideas from component model of software reuse, such as reuse service, separation of interface,...

  • Speeding Up the Design Process. Gautschi, T.F. // Design News;7/9/90, Vol. 46 Issue 13, p214 

    Discusses key issues concerning improving and speeding up the product design process. Learning from customer complaints; Addressing assembly problems; Implications on production management.


Other Topics