Rapid White to offer 'tooth pen'

November 2004
Marketing (00253650);11/24/2004, p11
Trade Publication
This article reports that Rapid White, the tooth-whitening brand, is introducing Bright Stick, Great Britain's first tooth-whitening pen. Brand-owner Lornamead claims that consumers who use the product twice a day for three days will notice an improvement in the whiteness of their teeth. Potter Dow has created a £350,000 launch advertising campaign entitled 'Whiten up' to target fashion-conscious women. Bright Stick is priced £12.95 and will be stocked in high-street stores including Boots.


Related Articles

  • The power is in the story. Joyce, Kathleen M. // Promo;Oct2004, Vol. 17 Issue 11, p6 

    Comments on several issues concerning sales promotion and marketing in the U.S. in 2004. Factors that affect the strength of brand-name products; Investments into branded entertainment; Implications on sales promotion and marketing.

  • Letters. Morton, Valerie; Coles, Emilie; Gray, Rob; Scognamiglio, Marco; Foley, Trevor; Robertson, Hugh // Marketing Week;3/29/2007, Vol. 30 Issue 13, p22 

    Several letters to the editor are presented in response to articles in previous issues including "Brands Are at Risk of Losing the Trust They Have Built in Their Offerings," in the March 22, 2007 issue, "Is Full Service Just a Fad," in the March 8, 2007 issue, and "Live for Less," in the March...

  • Pepsi Pops New Formula. Hein, Kenneth // Brandweek;3/22/2004, Vol. 45 Issue 12, p4 

    Deals with the marketing strategy used by PepsiCo Inc. to promote their beverage products, namely, Pepsi, Mountain Dew and Sierra Mist in the U.S. in March 2004. Celebrities and television programs that will be sponsored and launched by the company; Promotional campaign for Sierra Mist and...

  • Prestige needs strategy. Bainbridge, James // B&T Weekly;9/2/2005, Vol. 54 Issue 2534, p20 

    The article reports on the strategy employed marketers of premium goods in Australia. While the marketing industry can do little to change factors such as more widely available credit, many advertisers have made matters even worse by creating a conundrum for themselves. The problem is that...

  • Mugging for Miller beer.  // Advertising Age;9/9/1996, Vol. 67 Issue 37, p66 

    This article presents information on an advertisement for Miller beer. The spot is from Bates USA, New York, one of three agencies that have created advertising for the struggling brand. Miller Brewing Co. has also used Angotti, Thomas, Hedge, New York, and Scaros & Casselman, Stamford,...

  • Breaking Through at Retail: It's the Way It's Packaged. Grossman, Gary // Souvenirs, Gifts, & Novelties;Aug/Sep2006, Vol. 45 Issue 6, p168 

    The article focuses on the significance of the packaging in marketing a product. Packaging innovations can feature a great user experience while making a unique promise. What is being purchased at shelf is the package. For any consumer product, packaging is a vital component of branding...

  • Mud In Your Eye.  // NZ Marketing Magazine;Apr2005, Vol. 24 Issue 3, p2 

    Presents information on the marketing approach employed by Hubbard Foods for their cereal products as of April 2005.

  • Who is Driving Your NPS? Viswanathan, Vijay; Block, Martin R.; Blood, Anne; Breiter, Hans; Calder, Bobby; Raman, Kalyan; Schultz, Don E. // International Journal of Integrated Marketing Communications;Fall2013, Vol. 5 Issue 2, p23 

    The article discusses a study on the use of the Net Promoter Score (NPS) to identify individuals who are potential promoters or detractors of a product. The study conducted a brief review of previous research relevant to its theoretical framework concerning the consumer metric. It presented...

  • A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates. Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G.; Garretson, Judith A. // Journal of the Academy of Marketing Science;Fall98, Vol. 26 Issue 4, p293 

    A measure of consumers' attitude toward private label brands is developed, and its psychometric properties are assessed. Predictions are then tested regarding relationships between private label attitude and (1) latent perceptual and sales promotion constructs, and (2) purchase behaviors...


Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics