TITLE

Rapid White to offer 'tooth pen'

PUB. DATE
November 2004
SOURCE
Marketing (00253650);11/24/2004, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Rapid White, the tooth-whitening brand, is introducing Bright Stick, Great Britain's first tooth-whitening pen. Brand-owner Lornamead claims that consumers who use the product twice a day for three days will notice an improvement in the whiteness of their teeth. Potter Dow has created a £350,000 launch advertising campaign entitled 'Whiten up' to target fashion-conscious women. Bright Stick is priced £12.95 and will be stocked in high-street stores including Boots.
ACCESSION #
15358058

 

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