The Perfect Touch

December 2004
Convenience Store News;12/13/2004, Vol. 40 Issue 15, p86
Trade Publication
The article informs that customers of the future favor touchscreens. The survey was done by Penn, Schoen and Berland research firm in partnership with Elo Touchsystems Inc. After interviewing more than 800 individuals nationwide between the ages of 18 and 34, who are Internet users, the study showed nearly 90 percent believe touchscreens will become the standard service-Industry medium. One of the biggest results showed 97 percent feel touchscreen technology Is convenient and time-saving, and 96 percent say It makes their lives easier. Many also feel the technology will become more prevalent. In the future, and 44 percent actually prefer touchscreen technology to dealing with a customer service agent, the survey reported.


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