TITLE

Drinks to Think On

PUB. DATE
December 2004
SOURCE
Convenience Store News;12/13/2004, Vol. 40 Issue 15, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that Pepsi-Cola North America reinvented the image of its zero-calorie Diet Sierra Mist with a new name and packaging. Launched nationally in 2003, Diet Sierra Mist came into the spotlight with its inventive advertising campaign, and Sierra Mist Free will also he supported with a comprehensive marketing campaign that will include TV, radio and print advertising. To satiate consumers' thirst for a quality tea line, Tetley Harris Food Group introduced Kokoro, a line of organic specialty and herbal enveloped teas. The 8.3-ounce diet energy drink is engineered with the same ingredients as original SoBe Adrenaline Rush, but without the sugar. INSET: Colombian Convenience.
ACCESSION #
15357830

 

Related Articles

  • Diet Sierra Mist declares freedom.  // Beverage World;12/15/2004, Vol. 123 Issue 12, p10 

    Reports on the name change of Diet Sierra Mist beverage in 2004. Reason behind the name change; Information on the beverage; Actions taken by Pepsi-Cola North America to support the name change.

  • FOR CREATIVE MARKETING: PACKAGING TO GRAB. Weisberg, Karen // FoodService Director;03/15/2001, Vol. 14 Issue 3, p76 

    Looks at the creative marketing of beverage cup packaging in the United States. Take-out beverage paper cups of Chinet Co.; Dixie Foodservice PerfectTouch cups for hot/cold specialty beverages; Pepsi's Twist & Go container; Other developments from the food service industry.

  • Pepsi unites ITS PORTFOLIO.  // Beverage Industry;Jun2002, Vol. 93 Issue 6, p11 

    Reports the formation of PepsiCo Beverages and Foods North America, a division integrating North American beverage operations of PepsiCo. Reason for formation of the division; Advantages of the division; Company background; Services and product offerings.

  • Buffalo Rock Columbus named Pepsi bottler of the year.  // Beverage Industry;Nov2008, Vol. 99 Issue 11, p10 

    The article announces that Pepsi-Cola North America (PCNA) has received the 2007 Donald M. Kendall Bottler of the Year Award.

  • A STAR IS BORN. Odell, Patricia // Promo;Dec2003, Vol. 17 Issue 1, p33 

    Presents Kendall, a chimpanzee who grabbed media attention to be involved in airing Pepsi Co.'s Play for one billion dollars sweepstakes in the U.S. Overview on how they came up with the idea; Total number of registrants; Winner of the event.

  • 7Up gets users directing flash films on the web. Hille, Alfred // Media: Asia's Media & Marketing Newspaper;8/22/2003, p16 

    Pepsi Co. has set up a Greater China Web site for 7Up, where people can direct their own flash movie not only for a chance to win big prizes but to also poke fun at their friends. The site, 7upfido.com, features the brand's animated spokesperson Fido Dido. The campaign was developed by Web Guru...

  • Cold Stone Gives Pepsi Exclusive.  // Dairy Foods;Nov2006, Vol. 107 Issue 11, p18 

    The article reports on the multi-year partnership agreement between Cold Stone Creamery, Scottsdale, Arizona and Pepsi-Cola North America which makes the latter its exclusive beverage supplier. The custom made ice cream provider Cold Stone Creamery will carry a variety of Pepsi products in 20...

  • The LAST DROP.  // Beverage Industry;Aug2003, Vol. 94 Issue 8, p66 

    Tackles a variety of issues relevant to the beverage industry. Plan of Pepsi to launch regular and Diet Pepsi Vanilla; Highlights of a picnic sponsored by Sweet Leaf Tea Co.; Awards given to Pisco Aba liquor.

  • soft drinks. Mehegan, Sean // MediaWeek;04/23/2001, Vol. 11 Issue 17, pSR24 

    Focuses on the advertising efforts of beverage companies Coca Cola and Pepsi in the United States for the year 2000. Outlook of the companies for the stability of their prices as they plan to focus on non carbonated drinks; Volume growth of Coke soft drinks; Failure of the advertisement...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics