Walking the Talk Market Orientation in Academic Libraries

Ewers, Barbara
January 2004
IATUL Annual Conference Proceedings;2004, Vol. 14, preceding p1
Conference Proceeding
Market orientation is more than skin deep. It is a management style that focuses an organisation's planning and operations. By looking at the 7 P's of service marketing, I have discussed how QUT Library has cultivated a market orientated focus as a basis for its quality management frame work.


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