TITLE

Walking the Talk Market Orientation in Academic Libraries

AUTHOR(S)
Ewers, Barbara
PUB. DATE
January 2004
SOURCE
IATUL Annual Conference Proceedings;2004, Vol. 14, preceding p1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
Market orientation is more than skin deep. It is a management style that focuses an organisation's planning and operations. By looking at the 7 P's of service marketing, I have discussed how QUT Library has cultivated a market orientated focus as a basis for its quality management frame work.
ACCESSION #
15353919

 

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