TITLE

EchoStar Spells Success in Other Languages

AUTHOR(S)
Haugsted, Linda
PUB. DATE
December 2004
SOURCE
Multichannel News;12/13/2004, Vol. 25 Issue 50, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the effort of EchoStar Communications Corporation's Dish Network to meet the TV programming needs of the U.S. immigrant population. Services offered by Dish Network upon the activation of its first satellite; Issues regarding the creation of programming contracts with a foreign communist government; Effective marketing strategy for ethnic programming; Role of retailers in the sale of services to non-English customers.
ACCESSION #
15351508

 

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