TITLE

Spotlight Shines With Segmentation Tools

AUTHOR(S)
Donohue, Steve
PUB. DATE
December 2004
SOURCE
Multichannel News;12/13/2004, Vol. 25 Issue 50, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the Adtag and Adcopy segmentation tools by Comcast Spotlight, the local advertising sales unit of Comcast Corp. Concept of the Adtag and Adcopy tools; Commencement of the Adtag and Adcopy tools; Business strategy of Comcast Spotlight.
ACCESSION #
15351502

 

Related Articles

  • For Comcast Ad Unit, Spotlight Is on Advances. FARRELL, MIKE // Multichannel News;4/28/2014, Vol. 35 Issue 17, p70 

    The article provides information on the 10th anniversary of the advertisement division Comcast Spotlight Inc. of the telecommunication company Comcast Corp. as of April 28, 2014. Topics discussed include benefits for the New York area cable advertisers after the acquisition of telecommunication...

  • Multiplatform Maven.  // Multichannel News;1/30/2012, Vol. 33 Issue 5, Special Section p14 

    The article reports on Kellie Grutko, who as vice president of marketing at Comcast Spotlight Inc. is the highest-ranking woman at Comcast Corp.'s local ad-sales unit. Grutko says that they need innovations and they need to reach people in different ways to stay relevant. According to Hank...

  • Advertising 'Co-Opetition'.  // Communications Technology;Nov2008, Vol. 25 Issue 11, p10 

    The article focuses on the interconnection in advertising which is a great help in building a common platform in competition. It says that the interconnection is a call for open-mindedness on a competitive business setting. Mike Wall, regional vice president of Comcast Spotlight, says that the...

  • Comcast Spotlight, Starcom expand addressable advertising trial to Baltimore.  // CED;May2008, Vol. 34 Issue 5, p6 

    The article reports on the partnership of Comcast Spotlight and the media agency Starcom MediaVest Group (SMG) to expand their addressable advertising trial in Baltimore, Maryland. Comcast has adopted Advatar technology from Invidi Technologies Inc. to deliver its addressable advertisement in...

  • Paying the freight on 'free' VOD.  // CED;Apr2006, Vol. 32 Issue 4, p12 

    The article reports that Comcast Spotlight is looking to create a new revenue stream for video on demand (VOD) through on-demand advertising. Comcast will automatically insert advertisements directly into VOD content using the Tandberg Television AdPoint platform. Advertisements will be inserted...

  • New VOD Service Includes Ad Space. Whitney, Daisy // Television Week;2/16/2004, Vol. 23 Issue 7, p18 

    Reports on the inclusion of advertising space in the video-on-demand service of Comcast Spotlight which will be launched in Denver, Colorado in March 2004. Plans of Elitch Gardens for its new amusement rides; Advertisers who are interested in the service; Description of the service.

  • Comcast Takes Bold Steps. Haley, Kathy // Broadcasting & Cable;11/22/2004, Vol. 134 Issue 47, p24 

    Focuses on the contributions of Comcast Cable's Spotlight division to cable television advertising. Impact of the company on consumer view of cable television broadcasting; Plan of the division to offer Adtag and Adcopy, tools that enable the company to divide a Ford spot television campaign...

  • CATEGORICAL LISTING.  // Response;2012 Buyer's Guide, p78 

    The article list companies in the U.S. based on the different categories of direct response marketing including Business Promotions Inc., ABC Family and Comcast Spotlight Inc.

  • Seattle Can Show the Way. Whitney, Daisy // Television Week;9/20/2004, Vol. 23 Issue 38, p42 

    Reports on the plan of cable operator Comcast Spotlight to introduce different local advertising tools in Seattle, Washington in 2004. Comments from Rick Stanley, vice president and general manager, on the technology savvyness of the market; Introduction of Adtag and Adcopy schemes by year-end;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics