Spotlight Shines With Segmentation Tools

Donohue, Steve
December 2004
Multichannel News;12/13/2004, Vol. 25 Issue 50, p43
Reports on the launch of the Adtag and Adcopy segmentation tools by Comcast Spotlight, the local advertising sales unit of Comcast Corp. Concept of the Adtag and Adcopy tools; Commencement of the Adtag and Adcopy tools; Business strategy of Comcast Spotlight.


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