TITLE

Moderation's the Word for '05 Ad Spending

AUTHOR(S)
Reynolds, Mike
PUB. DATE
December 2004
SOURCE
Multichannel News;12/13/2004, Vol. 25 Issue 50, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Forecasts the advertising spending in the U.S. in 2005, according to Universal McCann's Robert Coen. Projected increase in national and local advertising spending; Expected advertising spending of cable television in 2005; Increase in the spending rate on local media.
ACCESSION #
15351448

 

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