Moderation's the Word for '05 Ad Spending

Reynolds, Mike
December 2004
Multichannel News;12/13/2004, Vol. 25 Issue 50, p29
Forecasts the advertising spending in the U.S. in 2005, according to Universal McCann's Robert Coen. Projected increase in national and local advertising spending; Expected advertising spending of cable television in 2005; Increase in the spending rate on local media.


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