Ops Talk Over Their Hispanic-Market Tactics

Winslow, George
December 2004
Multichannel News;12/13/2004, Vol. 25 Issue 50, p12
Focuses on the impact of Hispanic television on the satellite television industry in the U.S., according to executives at the second annual Hispanic Television Summit in New York in December 2004. Efforts of satellite television operators to face the challenges from popular Hispanic tiers; Effect of the launch of the Paquete Latino offering by multimedia service operators on satellite television offering; Factor that hinders Hispanic networks to produce in the U.S.


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