TITLE

The top campaigns of 2004

AUTHOR(S)
Pritchard, Annabel
PUB. DATE
December 2004
SOURCE
Director;Dec2004, Vol. 58 Issue 5, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents several noteworthy advertising campaigns released in 2004. Aims of the slogan of Philips; Relaunch of the baked bean product of Heinz; Use of ordinary women to advertise the Dove body-firming product of Unilever.
ACCESSION #
15348774

 

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