Sales Las as Consumers Bide Their Time

December 2004
Home Textiles Today;12/13/2004, Vol. 26 Issue 15, p23
Trade Publication
The article reports sputtering sales during the first week of December as consumers trained to wait for bargains sat on the sidelines. Shoppers who did show up were buying bigger ticket items, but fewer customers actually made it out to the malls, putting overall sales under pressure, and triggering scattered early promoting. Same-store sales came in well beneath plan, according to the Johnson Redbook Index, rising just 1.8 percent above year-ago levels, and lagging behind a forecast of 2.6 percent growth. Department stores especially had a tough time of it, their same-store sales slipping 0.1 percent, compared with targeted growth of 0.9 percent.


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