Fame and fortune

Bischoff, Jenny
December 2004
Cabinet Maker;12/3/2004, Issue 5417, p48
Trade Publication
Reports on the significance of public relation (PR) in aiding business enterprises in Great Britain. Impact of PR on awareness and perception of the business; Generation of new levels of enquiries and solid sales opportunities from trade and consumer audiences; Factors to be considered in building a good PR with target consumers.


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