TITLE

Fame and fortune

AUTHOR(S)
Bischoff, Jenny
PUB. DATE
December 2004
SOURCE
Cabinet Maker;12/3/2004, Issue 5417, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the significance of public relation (PR) in aiding business enterprises in Great Britain. Impact of PR on awareness and perception of the business; Generation of new levels of enquiries and solid sales opportunities from trade and consumer audiences; Factors to be considered in building a good PR with target consumers.
ACCESSION #
15340174

 

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