TITLE

KIDS LICENCES IN THE UK

PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the value of licenses for consumer products targeting children in Great Britain. Dominance of the toy category; Percentage of the sales revenues for character products; Purchase of nightwear or underwear for children.
ACCESSION #
15323971

 

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