TITLE

Female intuition

AUTHOR(S)
Barry, Becky
PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the failure of marketers and advertisers to keep up with the changing habits of women in Great Britain. Use of vignette advertising by marketers; Areas to consider when creating communication to women; Negative reaction of consumers to the empowered women cliche. INSET: Key learnings.
ACCESSION #
15323948

 

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