Female intuition

Barry, Becky
December 2004
Brand Strategy;Dec2004/Jan2005, Issue 188, p40
Trade Publication
Discusses the failure of marketers and advertisers to keep up with the changing habits of women in Great Britain. Use of vignette advertising by marketers; Areas to consider when creating communication to women; Negative reaction of consumers to the empowered women cliche. INSET: Key learnings.


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