TITLE

Organic growth

AUTHOR(S)
Dawson, Charlie
PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on obstacles to product management in Great Britain. Failure to recognize consumer needs; Direction of marketing the product; Loss of capability to build the brand.
ACCESSION #
15323944

 

Related Articles

  • Fading Optimism in Products: Temporal Changes in Expectations About Performance. Monga, Ashwani; Houston, Michael J // Journal of Marketing Research (JMR);Nov2006, Vol. 43 Issue 4, p654 

    The authors demonstrate that choosing one product from a set of competing alternatives can change expectations about the chosen product such that consumers can become optimistic about the product's performance, and this optimism can then fade away. In five experiments, the authors show that this...

  • National brands seek new ways to regain baby-boomer market. Cortes, Rossie // Caribbean Business;10/28/2004, Vol. 32 Issue 45, p52 

    Reports on the need for companies to retain the baby boomer market. Transition of baby boomers' interest from brand-conscious to health-conscious; Suggestion that former boomer brands such as Levi's Pepsi and Nike are diversifying their products to adopt to the baby boomers' needs and lifestyle...

  • After the New Wears Off: The Temporal Context of Product Involvement. Richins, Marsha L.; Bloch, Peter H. // Journal of Consumer Research;Sep86, Vol. 13 Issue 2, p280 

    While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product...

  • PRICING. Roegner, Eric V.; Marn, Michael V.; Zawada, Craig C. // Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p23 

    Price architecture can be more important than absolute price level in driving customer behaviors and perception. Whether selling goods or services, businesses that treat pricing as a source of competitive advantage set specific market and customer objectives for their price architecture. In...

  • Innovations help extend brands, not differentiate. Mitchell, Alan // Precision Marketing;9/10/2004, Vol. 16 Issue 45, p12 

    Comments on the role of innovations in ensuring brand success. Innovation's goal of better delivering the core category benefits of a brand; Impact of differentiation on brand standards.

  • How product management helps your business. Rosenzweig, Stan // Fairfield County Business Journal;5/30/2005, Vol. 44 Issue 22, p29 

    The article evaluates the role of product management in business. Product management is an essential factor in efficient management of business. Poor product management occurs with the inception of new idea for a product. Examples where great product management made all the difference are iPod,...

  • SERVICES HELPLINE. Solley, Sam // Marketing (00253650);11/6/2003, p36 

    Presents answers to questions related to the product management. Information on companies that can provide costumes; Recommendation of a firm that can duplicate a compact disk.

  • Generalized Change Agents and Innovativeness. Summers, John O. // Journal of Marketing Research (JMR);Aug1971, Vol. 8 Issue 3, p313 

    This article analyzes the relationship between innovativeness and opinion leadership and the extent and character of generalized innovativeness. The data suggest these relationships vary with product categories of interest.

  • Dogmatism and Acceptance of New Products. Blake, Brian; Perloff, Robert; Heslin, Richard // Journal of Marketing Research (JMR);Nov70, Vol. 7 Issue 4, p483 

    A two-category typology of new consumer products was used to investigate the relationship between consumer personality characteristics and acceptance of new products. It was found that the influence of a consumer's dogmatism upon his acceptance of new products was mediated by the type of new...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics