TITLE

Switching off TV

AUTHOR(S)
O'Brien, Micky
PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments that the ban on television advertising to children may be a blessing in disguise in Great Britain. Implementation of voluntary restrictions on consumer products which target the children; Search of brand owners for alternative communication channels; Implementation of guidelines for advertisers. INSET: Untitled.
ACCESSION #
15323913

 

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