Kellogg's Tiger Power Milks Whole Grain Craze

Reyes, Sonia
November 2004
Brandweek;11/22/2004, Vol. 45 Issue 42, p6
Trade Publication
Reports on an advertising campaign created by Chicago, Illinois-based Leo Burnett for the cereal product of Kellogg in the U.S. Use of the Tony the Tiger icon in the product; Budget allocated by the company for its marketing; Message of the television advertisement for the product; Features of the print advertisements for the product.


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