TITLE

Kellogg's Tiger Power Milks Whole Grain Craze

AUTHOR(S)
Reyes, Sonia
PUB. DATE
November 2004
SOURCE
Brandweek;11/22/2004, Vol. 45 Issue 42, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an advertising campaign created by Chicago, Illinois-based Leo Burnett for the cereal product of Kellogg in the U.S. Use of the Tony the Tiger icon in the product; Budget allocated by the company for its marketing; Message of the television advertisement for the product; Features of the print advertisements for the product.
ACCESSION #
15323589

 

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