P&O reviews Europe media account

November 2004
Campaign;11/19/2004, Issue 47, p5
Trade Publication
This article reports that P&O Ferries is reviewing its pan-European media planning and buying account. The ferry operator, which spends& pound; 4 million in Great Britain, is looking for an agency to work across several markets including Great Britain, Germany and The Netherlands. P&O's pan-European media account is handled by the full-service agency Link ICA, which also handles creative work for the ferry operator. P&O's creative account is not being re viewed. The media review follows the news that P&O is considering job cuts after recording losses of£ 25 million for the first six months of 2004 in the face of competition from the Channel Tunnel and low-cost airlines.


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