Nike's right to roam

Mortimer, Ruth
December 2004
Brand Strategy;Dec2004/Jan2005, Issue 188, p28
Trade Publication
Assesses whether sportswear manufacturer Nike Inc. has transcended its origins in the United States, to become a truly international brand. Operation of the business in a marketplace where boundaries have become less important; Recognition of the need to make a regional impact in each territory; Adaptation of initiatives in advertising. INSET: NIKE TIMELINE.


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