TITLE

Yankee Doodle branding

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments that the anti-America sentiments overseas is a signal for the United States (US) to redress its global brand reputation. Evidence of the division of the country following the reelection of President George W. Bush; Association of wealth and power with the US; Comparison of the opinions of consumers on the importance of family and honesty in product management.
ACCESSION #
15317146

 

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