TITLE

Less is more

AUTHOR(S)
Negroponte, Nicholas
PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments that complexity in the consumer electronics industry is created for the wrong reasons. Tendency for technology to go down in price due to the scale of production; Doubling of functions on an integrated circuit; Recognition of the value of having multiple watches by Swatch Chief Executive Officer Nicolas Hayek.
ACCESSION #
15317132

 

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