Less is more

Negroponte, Nicholas
December 2004
Brand Strategy;Dec2004/Jan2005, Issue 188, p15
Trade Publication
Comments that complexity in the consumer electronics industry is created for the wrong reasons. Tendency for technology to go down in price due to the scale of production; Doubling of functions on an integrated circuit; Recognition of the value of having multiple watches by Swatch Chief Executive Officer Nicolas Hayek.


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