The insight supply chain

Salama, Eric
December 2004
Brand Strategy;Dec2004/Jan2005, Issue 188, p14
Trade Publication
Comments on the increase of pressure for companies and chief executive officers to reduce costs to drive growth in the consumer goods industry. Consistency of the revenue growth at Unilever and Sainsburys; Communication of a better offer to consumers; Promotion of salads and fresh food by McDonald's.


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