VW's Rabbit - too small for some

December 2004
Brand Strategy;Dec2004/Jan2005, Issue 188, p8
Trade Publication
Comments on the attempt to replace the Beetle with the Volkswagen Rabbit automobile in the United States. Competition of Volkswagen from Japanese small car manufacturers; Innovation of the design and capabilities of the Rabbit; Consolidation of the brand names in favor of the European small car marque of the company.


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