TITLE

VW's Rabbit - too small for some

PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the attempt to replace the Beetle with the Volkswagen Rabbit automobile in the United States. Competition of Volkswagen from Japanese small car manufacturers; Innovation of the design and capabilities of the Rabbit; Consolidation of the brand names in favor of the European small car marque of the company.
ACCESSION #
15317104

 

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