TITLE

Brands working for the community

AUTHOR(S)
Salem, Lesley
PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the surge of community spirit among brand marketers in Great Britain. Offer of extended support of brands to consumers; Implication of the desire to connect to other communities.
ACCESSION #
15317100

 

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