TITLE

FACT

AUTHOR(S)
Abu-Shalback Zid, Linda
PUB. DATE
November 2004
SOURCE
Marketing Management;Nov/Dec2004, Vol. 13 Issue 6, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports that only 18% of major household, personal-care, food and beverage brands generated a positive return on investment from television advertising in periods of one year or less, according to a 2004 study by Deutsche Bank.
ACCESSION #
15309737

 

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