TITLE

Betty Crocker opens new kitchen prototype

AUTHOR(S)
Chater, Amanda
PUB. DATE
January 1999
SOURCE
FoodService Director;01/15/99, Vol. 12 Issue 1, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the launching of Betty Crocker's Kitchen food service facility at the University of Southern California in Los Angeles. Emphasis on serving comfort foods; Student recognition of the brand expected to generate favorable sales.
ACCESSION #
1529116

 

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