Disney plans rebrand for Fox Kids in the UK

December 2004
Marketing Week;12/2/2004, Vol. 27 Issue 49, p13
Trade Publication
The article informs that Disney-owned Fox Kids is to rebrand in Great Britain from January 1, 2005, as Jetix with what will be the channel's largest marketing campaign to date. Fox Kids has already introduced the Jetix name in the Great Britain by broadcasting branded programming blocks, and will eventually be completely rebranded, as it has been in other European markets. The cinema activity will be supported by a television campaign across Cartoon Network. Boomerang. Toonami and Nickelodeon. which breaks on December 24, and press ads in eight key children's titles, including Dandy and Beano.


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