TITLE

Coca-Cola craves new creative

AUTHOR(S)
Kramer, Louise; Petrecca, Laura; Snyder, Beth
PUB. DATE
February 1999
SOURCE
Advertising Age;2/8/1999, Vol. 70 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Coca-Cola Co. is quietly hearing pitches from at least three of its roster advertising agencies for its flagship Coca-Cola Classic brand. McCann-Erickson Worldwide and D'Arcy Masius Benton & Bowles, both New York, and Leo Burnett USA, Chicago, have presented creative work to top Coca-Cola executives. All three agencies referred calls to Coca-Cola. Coca-Cola has an unusually long roster of agencies, with 24 shops working on creative assignments; the company's global marketing budget is $1.6 billion. Coca-Cola Classic currently is handled by Edge Creative, Santa Monica, California, the agency spun off from talent shop Creative Artists Agency specifically to handle the Coca-Cola account.
ACCESSION #
1528802

 

Related Articles

  • Coca-Cola hears pitches for U.S. media planning.  // Advertising Age;2/19/1996, Vol. 67 Issue 8, p2 

    The article reports on Coca-Cola Co.'s search for an agency to handle its consolidated United States media planning account. Agencies invited to pitch for the account are Leo Burnett USA, Wieden and Kennedy, Lowe and Partners/SMS, McCann-Erickson Worldwide and D'Arcy Masius Benton and Bowles....

  • Television's top shoppers.  // Advertising Age;5/13/1991, Vol. 62 Issue 20, pS-30 

    Lists top advertising agencies in terms of network, cable, spot and syndicated television billings in the United States as of May 1991. Leo Burnett USA Inc.; Saatchi & Saatchi Worldwide; D'Arcy Masius Benton & Bowles Inc.; BBDO Worldwide; McCann-Erickson Worldwide; Lintas:Worldwide; N W Ayer.

  • U.S. agency brands ranked by gross income. Endicott, R. Craig; Brown, Kevin // Advertising Age;4/15/1996, Vol. 67 Issue 16, ps8 

    The article ranks the top 500 advertising agencies in the U.S. based on 1995 gross income. The agencies included in the top 500 list are Leo Burnett Co., J. Walter Thompson Co., Grey Advertising Inc., DDB Needham Worldwide, McCann-Erickson Worldwide, Foote, Cone and Belding Communications Inc....

  • Seismic shift: Coke sets return to Classic lineup. Snyder, Beth; Kramer, Louise; Petrecca, Laura // Advertising Age;7/12/1999, Vol. 70 Issue 29, p1 

    This article reports on the plan of Coca-Cola for its advertising account in the U.S. as of July 12, 1999. The soft-drink marketer is close to shifting plans on its $1.6 billion worldwide advertising account. And roster agencies McCann-Erickson Worldwide and Leo Burnett Co. are set to gain...

  • If this is revolution, bring back the old guard. Garfield, Bob // Advertising Age;6/28/1993, Vol. 64 Issue 27, p53 

    This article offers a look at environmental marketing in the U.S. in 1993. There is little incentive to develop products and processes if one is sued the moment one breaks the news in advertising. There is also the industry's definition of environmental marketing, which seems less concerned with...

  • A brave new world of brands. Hill, Julie Skur; Bowes, Elena; Crumley, Bruce; Martin, Geoffrey Lee; Mussey, Dagmar // Advertising Age;9/2/1991, Vol. 62 Issue 36, p25 

    Presents information on the advertising agencies with global clients. Backer Spielvogel Bates Worldwide; BBDO Worldwide; Leo Burnett Co.; D'Arcy Masius Benton & Bowles. INSET: Who has what accounts where.

  • Fiat consolidation looms. Mussey, Dagmar; Bowes, Elena; McCarter, Michelle // Advertising Age;8/12/1991, Vol. 62 Issue 33, p8 

    This article reports on the plan of Fiat Group to consolidate its European Fiat automobile advertising account at its two main agencies, Leo Burnett Co. and D'Arcy Masius Benton & Bowles. The two agencies already handle the lion's share of the account. Burnett handles Fiat in Germany, Sweden,...

  • 4 agencies pitch GM Euro account.  // Advertising Age;11/18/1996, Vol. 67 Issue 47, p59 

    The article reports on the advertising agencies that are competing for General Motors Corp.'s account for its U.S. car models in Europe. The agencies are Lowe & Partners Worldwide, D'Arcy Masius Benton & Bowles Inc., Flettner & Partner, and McCann-Erickson Worldwide.

  • D'Arcy to Link Crest Brands. Sampey, Kathleen // Adweek Western Edition;5/6/2002, Vol. 52 Issue 19, p31 

    Focuses on a campaign created by D'Arcy Masius Benton & Bowles for Procter & Gamble's Crest line of products. Concept of the television and print campaigns; Account of the Crest being handled by the agency since 2001.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics